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Mahindra Thar Roxx sales double that of 3 door SUV in Q1 FY2026

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IMGAE SOURCE: Technical SHT via YouTube

The Mahindra Thar Roxx is now contributing more than the original three-door SUV to the overall Thar brand. In the second half of FY2025, the 5-door model had a 45 percent share of the Thar brand’s domestic market sales, meaning less than one-in-two Thar SUVs sold was the 5-door. In the April-June 2025 period, Mahindra despatched 20,726 Thar Roxx SUVs, compared to 9,908 Thars, which means the 5-door now has a 68 percent share of the brand.

  1. Mahindra Thar 3-door sales nearly halved in Q1 FY2026
  2. Thar Roxx wholesales since launch are 59,316 units

Mahindra Thar Roxx sales performance

Mahindra Thar brand sales
Fiscal Units YoY change (%)
FY2021 (6 months) 14,186 -
FY2022 37,844 167
FY2023 47,108 24.47
FY2024 65,246 38.50
FY2025 84,834 30.00
FY2026 (3 months) 30,634 79
TOTAL 2,79,852 -

Mahindra Thar 3-door sales down 43 percent YoY in April-June 2025

The second generation Thar had launched in October 2020, and it sold quite well initially. The 5-door Thar arrived in August 2024 – prices for the Roxx 4x4 versions came in September – and since then, the larger SUV has been eating into the 3-door model’s share. Sales of the Thar 3-door are down 43 percent in Q1 FY2026 compared to last year’s 17,286 units. Considering the Thar Roxx is more practical than the 3-door model, it isn’t all that surprising. In fact, Mahindra had foreseen demand for the Thar Roxx and instituted a 70:30 production split in favour of the 5-door SUV back in February.

Thar brand is Mahindra’s second-best-selling in Q1 FY2026

Mahindra Thar Roxx sales
Fiscal Units
FY2025 38,590
FY2026 (3 months) 20,726

In FY2025, Mahindra’s best-selling SUVs were the Scorpio twins (1,64,842 units), 3X0 (1,00,905 units), Bolero (94,750 units), XUV700 (93,082 units) and the Thar / Thar Roxx (84,834 units). However, the Thar Roxx’s continuing stellar market performance has helped it drive the Thar brand up to No. 2 in Q1 FY2026. In the April-June 2025 period, the Thar Roxx and Thar had combined wholesales of 30,634 units. The Scorpio N/Classic continue in first place (42,675 units), while the Bolero (24,800 units), XUV 3XO (22,609 units) and XUV700 (19,444 units) follow. Mahindra’s two new electric SUVs – the BE 6 and XEV 9e (11,023 units) – are sixth in the model line-up.

As a result of the Thar brand’s strong performance, its share of Mahindra’s SUV sales has also risen substantially. In Q1 FY2026, the two Thars have a 20 percent share of the total 1,52,057 Mahindra SUVs sold, as compared to 14 percent in Q1 FY2025.

With inputs from Rivan RS

Also see:

Mahindra XEV 9e road test review

Mahindra Vision T new teaser shows rear quarter design

New Mahindra Vision SXT design details seen on latest teaser



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