Ather EL platform-based scooters due by festive season 2026
Ather Energy has a busy 2026 planned with not just new products based on its upcoming EL platform but also production to be supported by a new factory, which will start operations before year-end. With its EL platform-based products Ather hopes to widen its addressable market, with the first model expected around the festive season of this year. Aurangabad plant to have 5 lakh units p.a. capacity to begin with Rizta and 450 will continue to co-exist with upcoming Ather products EL platform based scooters will be easier and more affordable to produce Ather's EL products coming by festive season Ather’s new plant is expected to start with a monthly capacity of about 42,000 units, adding to the company’s existing manufacturing base in Hosur as it prepares for the next phase of growth. The EL platform marks a shift for Ather as it looks to enter lower price segments where it currently has no presence. “Our understanding is that the mass segment of Rs 1-1.25 lakh is the...