DiscoverCars.Com

TVS Apache range crosses 7 million global customers

-
TVS Apache range crosses 7 million global customers

TVS Motor Company has announced that its Apache performance motorcycle brand has crossed the 7 million customer milestone globally. Alongside the achievement, the company has also unveiled a new brand campaign titled 'Tu Race Laga', which aims to reinforce the Apache brand's racing heritage and performance-focused positioning.

  1. TVS Apache reaches 7 million customers globally
  2. New brand campaign launched

TVS Apache milestone: What's new?

the Apache owner community has grown to more than 5 lakh registered members

TVS says the Apache brand has grown to more than 7 million customers across over 90 countries since its debut in 2005. Developed around the company's 'Track to Road' philosophy, the Apache lineup draws on technologies and learnings from TVS Racing, which has over four decades of motorsport experience.

Over the years, the Apache range has introduced several features that TVS describes as segment-first innovations, including fuel injection, ride modes, TVS SmartXonnect connectivity, traction control, keyless ride, glide-through technology, factory customisation through the Built-To-Order platform, and dynamic stability systems on select models.

The company also says the Apache owner community has grown to more than 5 lakh registered members, with organised rides, track experiences and other rider engagement programmes.

To mark the milestone, TVS has released a new campaign film titled 'Tu Race Laga', directed by National Award-winning filmmaker Ram Madhvani. According to the company, the campaign is inspired by the Apache brand's 'Track to Road' philosophy and focuses on bringing the thrill and precision of the racetrack to everyday riding.



from Autocar India https://ift.tt/bTGrYQ7

Comments

Post a Comment

Popular posts from this blog

New Maruti Dzire spy shots show first in segment sunroof

-
Image
Not too long after all-new Maruti Suzuki Dzire was first spied in India, the upcoming compact sedan has been spotted again. This time, the Dzire is winter testing in Himachal Pradesh, and the spy shots reveal that it’ll sport a segment-first at launch – a sunroof. New Maruti Dzire likely to be the most feature-rich compact sedan It’ll share most of its mechanicals with the Swift hatchback Dzire CNG is expected to arrive soon after the standard model 2024 Maruti Dzire interior highlights, features, exterior Until now, we expected the Dzire compact sedan have more or less the same features set as the new and upcoming Swift . The addition of the sunroof will definitely set the Maruti apart in the segment, though whether the new Swift will also receive it is yet unknown. In international right-hand-drive markets, such as the UK and Japan, the new-gen Swift does not get a sunroof. In top-spec form, the Dzire is likely to be the best equipped model in its class thanks to the sunroof...
Read more

390 Duke or Interceptor 650: Best bike for casual riding under Rs 4 lakh?

-
Image
Looking for advice on which new bike to purchase. Few things to note - Budget is INR 3-4 Lakhs. It will not be my primary mode of transport as I mostly use my car. The bike will be used 60-70 percent for Sunday morning rides, 10-20 percent touring and 10-20 percent maybe the odd office commute or coffee run. Prefer comfortable upright ergonomics. Do let me know if you need any further info from my end. Thanks in advance for your help! Rahul Khurana, New Delhi Autocar India says: You haven’t mentioned whether the bike you are looking for is meant to be sporty and exciting or calm and relaxed in nature, so we’ll share a few options at both ends of that spectrum. Since this is going to be a casual use motorcycle we’ll keep things like fuel efficiency as a low priority but all options mentioned here will have upright ergonomics. At the sporty end, there’s no beating the new Gen 3 KTM 390 Duke which offers the strongest performance available at this price as well as outstanding handl...
Read more

Dakar 2025: Daniel Sanders, Yazeed Al-Rajhi win

-
Image
The 2025 Dakar Rally has concluded after 14 gruelling days and nearly 8,000km. Toyota privateer Yazeeh Al-Rajhi emerged as a surprise winner in the cars class, becoming the very first Saudi Arabian driver to win the Dakar Rally, that too on home soil. In the bikes class, Daniel Sanders took a commanding win, handing KTM its 20th Dakar victory. Having taken on everything from sand dunes to rocky valleys, 70 percent of the competitors made it to the finish line – including 40 cars, 77 bikes, 1 stock car, 21 Challengers, 23 SSVs and 13 trucks. Sanjay Takale first Indian driver to finish Dakar Rally Martin Macik wins trucks title Dakar 2025 cars winner: Yazeed Al-Rajhi Perseverance paid off for Saudi billionaire Al-Rajhi, who wins the Dakar Rally on his 11th attempt. With several favourites like Carlos Sainz and Sebastien Loeb exiting in the first week itself, the battle for victory boiled down to Toyota’s Henk Lategan and Al-Rajhi. Lategan took the lead at the halfway point but ...
Read more