EV sales rise 61 percent YoY even as most carmakers witness monthly dip

India’s electric passenger vehicle market grew 61 percent year-on-year in November, with 14,739 units registered, making it the fifth-best month of 2025. Tata Motors continues to lead with a 42 percent EV share, while JSW MG Motor and Mahindra retain their spots in the top three.

November was also a notable month for new entrants: Vinfast climbed to seventh place among 16 EV makers, while Tesla completed its third month of retail activity.

With established players expanding portfolios and newer brands building traction, November data shows the EV segment consolidating strongly even as total PV sales settled after October’s peak.

Electric car & SUV retail sales in November 2025

Rank	EV OEM	Nov '25	Nov '24	YoY % change
1	Tata Motors	6,121	4,447	38%
2	JSW MG Motor	3,676	3,347	10%
3	Mahindra & Mahindra	2,940	583	404%
4	Kia	463	74	526%
5	BYD	418	367	14%
6	Hyundai	372	21	1671%
7	Vinfast	288	New	-
8	BMW	267	107	150%
9	Mercedes-Benz	69	107	-36%
10	Tesla	48	New	-
11	Citroen	30	82	-63%
12	Volvo	28	32	-13%
13	Porsche	4	1	300%
14	Rolls-Royce	1	1	0%
15	Audi	0	3	-100%
16	JLR	0	0	-
	Total	14,739	9,172	61%

Mass-market EV makers

Tata maintains its lead while MG and Mahindra fight for second place.

Tata continued to dominate the mass-market EV segment in November with a 42 percent share, led by strong demand for the Punch EV and Nexon EV. The Tiago EV also maintained steady volumes, helping Tata widen its lead over other mainstream players. 

MG maintained stable EV sales in November, holding a 25 percent share of the e-PV market, supported largely by the Windsor EV. November was its second-lowest month of 2025 after February (3,489 units), with the yearly peak recorded in July at 5,350 units. The carmaker also crossed 1 lakh cumulative EV sales last month. MG’s roadster, the Cyberster, currently has a waiting period of up to five months, and over 350 units have been delivered so far through MG’s premium Select outlets.

Mahindra continued to hold its ground in November with demand for the BE 6 and XEV 9e remaining strong. The company also expanded its EV line-up with the launch of the XEV 9S, its first mass-market three-row electric SUV. Mahindra sold 2,940 electric SUVs last month, giving it a 20 percent share of the e-PV segment.

With 463 units sold, Kia jumped four spots from eighth place a year ago to become the No. 4 e-PV manufacturer in November 2025. This success is mainly attributed to the popular Carens Clavis EV MPV. The brand’s overall EV share stood at 3 percent last month.

BYD India, the local branch of the world's largest EV maker, dropped to fifth place. The company plans to raise the price of its Sealion 7 model starting in January. However, customers who book before December 31 will lock in the current prices.

Hyundai Motor India sold 372 EVs in November, representing a massive 1,671 percent year-on-year increase and giving the brand a 2.52 percent EV market share. The Creta Electric has driven most of this growth, though sales have eased after the initial surge earlier this year.

Citroen sold 30 EVs in November, down 63 percent from 82 units a year ago, with the eC3 continuing as its only electric model.

Overall, the mass-market EV segment saw solid month-on-month growth, helped by improved availability, expanding charging infrastructure, and rising interest in affordable and mid-range electric models.

Luxury EV makers

Luxury EVs remain a small but steady growing part of the total market. 

Luxury EV makers sold a combined 417 units in November 2025, marking a 66 percent year-on-year increase. This gives them a 3 percent share of all e-PV sales last month.

BMW India led the luxury EV segment in November with 267 units, giving it a 64percent share in the segment. However, it slipped to eighth place in the overall e-PV rankings after being overtaken by Vinfast. The brand has sold 2,837 electric vehicles in the first 11 months of 2025.

Mercedes-Benz, the second-largest luxury EV seller in India, recorded 69 units in November, giving it a 17 percent share of the premium EV segment. This marks a 36 percent year-on-year decline (November 2024: 107 units). Between January and November 2025, the brand has sold 1,087 electric vehicles, a 28 percent increase over the same period last year.

Volvo followed with 28 EVs delivered, a 13 percent drop year-on-year.

Porsche sold 4 units in November 2025, a significant drop from the 13 units sold in October 2025, but still a notable increase over the single unit sold in November 2024.

Overall, the luxury EV segment continued to grow at a healthy pace. Cumulative sales for January-November 2025 have already surpassed the total luxury EV volumes recorded in all of 2024.

New EV entrants

Vinfast jumps to No. 7, Tesla No. 3 amongst the luxury OEMs

Vinfast, the Vietnamese manufacturer, was the biggest surprise, jumping to No. 7 overall. It delivered 288 units of its VF6 and VF7 SUVs, showing strong 113 percent month-over-month growth(October 2025: 135 units), and notably outsold the luxury segment leader, BMW (267 units). Vinfast has also confirmed plans to launch the seven-seater Limo Green MPV in February 2026. Vinfast has expanded its retail presence to 24 outlets and expects to add 11 more by year-end.

Tesla India sold 48 units of the Model Y in November, placing it third among luxury EV manufacturers. The company has sold 157 Model Y units over the past three months to customers in Mumbai, Delhi, Pune and Gurugram.

Overall, the quick growth of these new brands, especially Vinfast, is bringing new volume and competition to the EV market.

Cumulative electric passenger vehicle sales for the first 11 months of 2025 reached 160,628 units, having already surpassed the entire sales total for 2024 (99,694 units). 

Given the current strong sales momentum and the upcoming launch of the highly anticipated Maruti e-Vitara, the segment is expected to register record retail sales of around 175,000-180,000 units for the full calendar year

With inputs from Dhruv Dhaka

Also see:

Maruti e Vitara range is up to 543km for India-spec car

Kia EV2 electric crossover to be unveiled on January 9

from Autocar India https://ift.tt/3CK8rlJ