Citroen Basalt X road test review
Citroen’s India journey has been anything but smooth. Despite an SUV-only portfolio in both the premium and mass segments, the French manufacturer struggled to find its footing here. While lack of brand awareness and limited dealer presence hurt, it was poor product planning that really dented Citroen’s early efforts to connect with mainstream Indian buyers. Its cars – while dynamically competent and refreshingly different in design – were too minimalistic and simply not aspirational enough. To its credit, Citroen hasn’t thrown in the towel. Instead, the company has gone back to the drawing board, taking feedback from customers, dealers and the media very seriously. It’s now in the middle of what could be described as a strategic reboot. Now rebranded under the ‘X’ range, the new Citroen models promise more upmarket interiors, richer equipment lists and more competitive pricing to boot. Beginning this renewed push is the Basalt X , the most distinctive model in Citroen’s India line...