McLaren reveals new logo
McLaren has revealed a new logo for its next-generation models, inspired by late founder Bruce McLaren's parents' service station in Auckland, New Zealand. It also introduces a new bespoke company typeface called McLaren Sans. The new wordmark will be used across cars, merchandise, branding and digital channels, with both McLaren Racing and McLaren Automotive adopting it. The first vehicle to wear the new branding is the 2026 McL 6GT concept , which was revealed last month at Monterey Car Week in California. Upcoming models will also have the McLaren name spelt out across the rear. 2026 McL 6GT concept. New McLaren logo details McLaren's new logo comes over a week after McLaren announced plans to expand its UK operations with a second factory. The company also plans to build its own engines and expand its line-up with new front-engined models with two rows of seats, including an SUV. The new logo uses a wide, all-capital sans-serif typeface, save for the lowercase 'C...