Badge-engineered twins: Which cars sold more in 2025?
Badge engineering is a common strategy in India, with manufacturers sharing platforms, engines and even complete models to reduce development costs and expand their portfolios quickly. For instance, Maruti Suzuki -rebadged models accounted for 53 percent of Toyota India’s sales in FY2025. However, sales differences between such twins can be significant, the Maruti Ertiga sold over nine times more than the Toyota Rumion, while the Toyota Innova Hycross outsold its Maruti counterpart, the Invicto, by about 18 times. Using full-year 2025 sales data, we compare some well-known badge-engineered twins in the Indian market to see which version buyers chose more often – and what might explain the difference. Maruti Baleno vs Toyota Glanza Car Units sold in 2025 Baleno 172556 Glanza 54440 Maruti sold 1,72,556 units of the Baleno during the year, compared to 54,440 units of the Toyota Glanza , meaning the Baleno sold a little over three times as man...