Honda to increase focus on premium scooters and motorcycles for India
Honda Motorcycle & Scooter India (HMSI) is sharpening its focus on premium scooters and mid-capacity motorcycles. The strategy marks a significant evolution for Honda, whose India business has long been anchored by high-volume commuter products such as the Activa scooter and Shine motorcycle. More premium products incoming Localisation will be key to affordability The company says this has been done to retain younger buyers whose purchasing decisions are increasingly driven by design, technology and global products rather than just affordability. "Today's customers, especially Gen Z and Gen Alpha, expect easy access to information through their smartphones and the internet," HMSI president and CEO Tsutsumu Otani told Autocar Professional in an interview. "Customers today don't just compare models available in India; they also explore products offered in Asia, Europe and the United States," he added. Otani also said that Honda's objective is no longe...