Sedan continues to be the quintessential car, says Skoda India brand director
While it sells multiple SUV models, Skoda is the only mass-market automaker that has also remained steadfastly committed to the sedan body type. The Czech brand recently introduced three sedans all at the same event – something of a rarity in an otherwise SUV-dominated market. Skoda’s latest entrants in India include the Slavia facelift, the Superb diesel and the Octavia RS. While admitting to the market’s preference for SUVs over the last decade or so, Ashish Gupta, brand director at Skoda Auto India, also said, “If you look at it, sedans continue to be the quintessential car.” Gupta says the charm of sedans hasn’t gone away He cites a lack of focus in the segment by manufacturers SUV saturation expected to work in favour of sedans The Czech automaker thinks sedans are here to stay Gupta believes the sedan body type will continue to make sense for the brand The Superb nameplate arrived 90 years ago, with the line-up eventually including models such as the Octavia, Rapid and Slavia. ...